If You're Shopping To Feel In Control, Then You Should Probably Read This Post
Fashionistas with maxed out credit cards beware. The latest research from the department of obvious shows that retail therapy is actually very therapeutic.
The study conducted by researchers from the University of Michigan carried out three experiments to investigate whether shopping restored a sense of control in people to counter feelings of sadness.
The findings showed that shopping was 40 times more effective at giving people a sense of control, and they were three times less sad compared to those who only browsed. The researchers concluded:
Our experiments provided support for the notion that making shopping choices helps to restore a sense of personal control over one's environment, and thus helps to alleviate sadness.
It's scary to know that in a world where things are constantly spinning out of control, the only thing that can make us feel powerful is the ability to whip out a debit card and buy something that we probably don't really need. Just because we can.