Choosing a local SEO company is crucial to get the desired results for the SEO efforts. You must be ensured the local SEO Company you’re selecting is trustworthy, professional and knowledgeable. In this post, check out the 5 tips to choose the best local SEO company.
1. Company has the Knowledge of Local SEO
There is a difference between normal SEO and Local SEO. Search engine optimization is the practice of improving the online presence of the search engine result pages. Local SEO is optimizing the pages based on location to appear higher in the rankings in the search engines. Hire the best local SEO Company who knows how to focus on building an online presence around a specific location. The right company is expert in delivering the clicks from the local search queries. The company should know how to research the local keywords and optimize them in the on-page SEO strategy to appear higher in the search engine result pages. When people search the local services to their nearby areas, your business web page should appear on top to convert them into a customer or the lead.
2. Avoid Hiring Based on Rankings
You should not select the company based on the rankings to appear in the SERPs. In fact, you should ask them about the SEO plan, strategies they will follow to run the project. You should research about the company well and make sure that your budget fits with the pricing of the company. Ask the company about the previous projects and how it contributed to their growth and got success. You should also ask the company about the challenges it faced and strategies that help to overcome by adopting the proper solution. Referrals provided by the company help to know the performance it can drive to your business and the customer experience.
3. Ask them about the Local Citations
Local Citations include Name, Address, Phone Number and Website of the business. A company should know how to build local citations and keep it consistent on the entire web. It should be listed on online business websites having high authority and traffic from the particular region or area or submit niches specific submissions. This will help to improve the citation flow of the business. When the site has a good citation then the chances of appearing in the local 3 pack results are higher. You must add the citation to the Google + profile and build the profile by social media postings. Add all the relevant information such as business description, hours of operation, the right category to the Google + profile. Try to get as many online reviews to earn the trust of the customers.
4. Link Building Strategy
Link building strategy is important while choosing the best local SEO Company. It should include the activities such as citation submissions on the authoritative sites having good traffic. You can also build the links by using latest off page optimization techniques such as broken link building, relationship link building, Infographics submissions, etc. These all will improve the domain authority of the site and trust flow. With the Penguin 4 update, it is necessary to disavow the links that are spammy. The best way to perform disavow is by using Google Webmasters or search console by submitting the list of bad links. The best way to monitor the penalized links is checking the spam score. If it is greater than 7 then links should be disavowed to maintain the search engine rankings.
Gone are the days when are links are just submitted in bulk to improve the domain score. Now the link building is done to creatively to improve the domain authority of the site.
The company should provide a support and technical assistance whenever needed. In fact, they should reply to your email or query within 48 hours so that site’s activity isn’t affected by any means.
Now that you know the tips to choose the best company, consider them to boost the performance of the site and get positive ROI for the business.