The Google Algorithm: Everything You Need To Know About Recent Updates
Algorithm updates have been happening little and often in recent months making changes to the way that Google ranks websites as well as ensuring that content is optimised fully at all times. But how does this affect London SEO services and other services all over the world? In this article, we will be providing you with everything you need to know about Googles most recent updates.
June 2019 – Broad Core Algorithm Update
June 2019 bought about yet another broad core algorithm update that took a hit at a number of websites on Google. With health and finance sites as well as authoritative sites all taking a hit, this provides that not every site with high E.A.T score is safe.
Whether this is due to tighter restrictions on what Google deems trustworthy or whether this is in the search of content that is as optimised as possible, this was a hit for Google.
September 2019 – Broad Core Algorithm Update
Yet another broad algorithm update took place in September which led many SEO specialists to question whether or not something bigger was in the works. Though this was very similar to the previous core algorithm update, this update was partially centred more around links. With the policy of No Follow link ranking changing in September, this comes as no surprise to many that have been working in this industry for a long time. Though this does look like a contributing factor to a loss in rankings, it is important to note that this is a small part of something much bigger as these updates tend to work together to achieve a common goal.
October 2019 – BERT Update
Google has claimed that this is one of the most important queries in the last 5 years impacting as much as 10% of all search queries made and is set to make a huge difference as we move into 2020. This update centres around improving body language, understanding and a more conversational tone often associated with voice search. This is harmful to a number of businesses that have not updated content as this can lead to rankings dropping significantly. Due to the nature of the update this, therefore, means that poorly written content can also have an effect on Google rankings in the long term.
What This Means For SEO
Though there is a vast amount of movement due to these updates, this is forcing content to be written well and be fully optimised which comes as a benefit to audiences. This, therefore, means that content creators are forced to create content that is factually correct with a number of key points to help the reader clearly identify the information that they are looking for within the piece helping to increase visiting times of the site.
With this in mind, Google is beginning to home in on content that is not only well written but optimised for voice search and featured snippets to get the best possible results over time. Where will you start with your optimisation?