Drinking soda is going to get more connnected. OpenStack Engineering Manager Alavaro Lopez Ortega found that Coca-Cola recently registered no less than 16 million MAC (media access control) addresses. Why are they doing that? Are they planning to connect people drinking their soda online?

Ortega posits of some form of "live connected can", and it can presumably be reusable. Just a few months ago, Coke told Businessweek about its interest in accepting smartphone payments and tracking user purchases for the purpose of occasional discounts and free drinks.

Could this be how it works:




What does Coke have in store? [Alvaro's Website Image: Flickr/Angelina Earley]