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There's been a significant shift in studio marketing strategy these past few years. Previously, movie studios used to stick only to Apple and Yahoo’s video players to debut trailers. But in 2013, they've decided to make the jump to video sharing behemoth YouTube.

Executives from several studios did confirm that they increasingly use YouTube to debut trailers. But the biggest reason of all on why studios have embraced YouTube has to do with the rise of the social web. Read the full story over at The Wrap