Keep Creates a List to Help You Shop For Stuff on Instagram
2014.01.21
See stuff you like on Instagram? Ecommerce startup Keep has an idea. It generates a list of more than 100 of Instagram's most fashionable users and helps customers find and purchase the items that these women include in their photos.
Products range from handbags to makeup, jewelry, shoes and more. Keep has an entire page on its website devoted to users who wish to "Shop Instagram". Once they identify an item from their filtered list of fashionistas, it will upload the photo to the site and include a link to where shoppers can find the item online.
"Instagram is where all the fashionable young women are spending their mornings," said Keep cofounder and president MaryAnn Bekkedahl, who noted Instagram's popularity among fashion bloggers and at live-fashion events. "It's kind of where all the young, sexy girls are. So we said, 'Hey, what can we do here?'"
Other users can find out where to buy the item based on the link included in a post. It's the kind of commerce Pinterest should be doing.
Staffers will help identify clothing, bags and jewelry when necessary, and if they can't, then Keep will send shoppers a lookalike product.
Like many social networks, Keep is focused on attracting users, and hasn't yet hit the monetization switch. Although it does sound like a model that's pretty damn good. After all, who wouldn't want to know where to buy the things fashionistas on Instagram wear?
More Articles
Copyright © Fooyoh.com All rights reserved.