Milan, 12 February 2014 - Giorgio Armani is pleased to announce that actor Chris Pine will be the new face of 'ARMANI CODE', one of the world's best-selling  men's fragrances. The new advertising campaign is set to be released starting in Spring 2014.



“Chris perfectly embodies the brand’s spirit with his strong charisma and natural elegance. Besides revealing great talent, high versatility and the right amount of irony  on set, his magnetic charm makes him the ideal match for this fragrance” said Giorgio Armani.

The Giorgio Armani Code EDT retails at RM220 for 50ml and RM270 for 75ml, respectively.