Why bother with the normal runway when you can walk down a supermarket aisle? That's what Karl Lagerfeld decided to do. The latest Chanel presentation featured heavily on Fashion Sneakers, all in a massive Chanel-themed supermarket.

The supermarket had rows and shelves stocked with Chanel-themed food goods as well as some Chanel-themed hardware, from doormats to spades and gold bladed chainsaws.

"After [last season's] art show, I said, 'What can we do worse, something [more about] today?'" Lagerfeld said to WWD. "The supermarket is a thing of today's life. Even the woman who wears expensive clothing goes to the supermarket, but she shouldn't go in stilettos."

Here's the collection below.

Chanel held their #PFW show in a supermarket and it was awesome: http://t.co/8bE5HuxUy2 pic.twitter.com/IfmYORqGsc

— E! News (@ENews) March 4, 2014