American Apparel Uses Topless Model to Promote Fair Labor Practices [NSFW]
2014.03.08
American Apparel's latest ad shows off a nearly naked woman, but instead of advertising clothes, this time is in the name of fair labor practices.
The company's newest ad features an actual employee named Maks who has worked for the company since 2010 and is from Dhaka, Bangladesh.
“Maks doesn't feel the need to identify herself as an American or a Bengali and is not content to fit her life into anyone else's conventional narrative,” the company wrote according to the Daily News. “That's what makes her essential to the mosaic that is Los Angeles, and unequivocally, a distinct figure in the ever expanding American Apparel family.”
Could this topless stunt bring in the sales?The full text from the ad:
She is a merchandiser who has been with American Apparel since 2010. Born in Dhaka, the capitol of Bangladesh, Maks vividly remembers attending mosque as a child alongside her conservative Muslim parents. At age four, her family made a life-changing move to Marina Del Rey, California. Although she suddenly found herself a world away from Dhaka, she continued following her parent's religious traditions and sustained her Islamic faith throughout her childhood. Upon entering high school, Maks began to feel the need to forge her own identity and ultimately distanced herself from Islamic traditions. A woman continuously in search of new creative outlets, Maks unreservedly embraced this photo shoot.
She has found some elements of Southern California culture to be immediately appealing, but is striving to explore what lies beyond the city's superficial pleasures. She doesn't feel the need to identify herself as an American or a Bengali and is not content to fit her life into anyone else's conventional narrative. That's what makes her essential to the mosaic that is Los Angeles, and unequivocally, a distinct figure in the ever-expanding American Apparel family. Maks was photographed in the High Waist Jean, a garment manufactured by 23 skilled American workers in Downtown Los Angeles, all of whom are paid a fair wage and have access to basic benefits such as healthcare.
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