adidas is investing heavily into the lifestyle segment, and they are signing on artists and celebrities alike for it. Here's a quick overview following the list among others:

Music
Kanye West
Pharrell Williams
2 Chainz
Big Sean
Snoop Dogg
Selena Gomez
Justin Bieber
Danny Brown
A$AP Rocky
Run-D.M.C.

Fashion
Mark McNairy
Yohji Yamamoto
Kazuki Kuraishi
Opening Ceremony
Rick Owens
Jeremy Scott
Raf Simons
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