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Check out the “Knockout” sports bra, which part of Victoria’s Secret Sport collection. It might make your boobs look awesome at the gym, but all that padding designed to accentuate the breasts don't seem to be selling well among those who actually work out at the gym.

So why did they even come up with the idea of a useless sports-bra? Victoria’s Secret CEO Sharen Jester Turney explains to Bloomberg:
"We wanted to solve the uniboob problem, where your sports bra makes you look straight across — no one likes that," Turney said in November. "This bra is just as much about performance and function as the look."

Gymgoers realize they're on display when they work out, and they want to look good, she said at the time.

"It's a fashion club now," Turney said. "The days of wearing our old workout shorts and ratty T-shirts are over."
We're guessing that the real target market here would be folks who head to the gym only for fun and to look pretty. The bras retail between $29 and $54, which makes it a pretty expensive accessory to have just to show off your boobs at the gym.