If you've been seeing Instagram photos of Malaysian celebrities hanging out with their super adorable #BFF #kax dolls, you'll be glad to know that these KAX characters will finally be available to the public starting 15 May 2014.

You'll have a choice of 8 unique personalities to choose from, for free! Choose between Joey, Peachy, Harley, Mia, Romeo, Foxy, Dolly or Jasper. Make life more interesting with these new BFFs by your side: Bring them along when you travel and take more interesting selfies, like actor Iqram Dinzly here, or have them spice up gatherings by posing with the people you're with like what Iqram did in Bosnia! They can also be your companion when you go out, like Najwa Latif's Peachy KAX doll!

In fact, after collecting the one that most relates to you, why not collect other KAX characters that relate to your best friends' personalities? They make excellent, and not to mention thoughtful, gifts!

Look out for each KAX character release, which you'll be able to claim for free if you subscribe to any of the Xpax packs offered at a minimum of RM7 in a week. Follow the instructions below to pick a pack:


Or, you can redeem 2 KAX plushies by subscribing to *Mobile Internet at RM38 a month.
*Mobile Internet package includes 1.5GB data with 4G LTE plus FREE 500MB WiFi.

Once your subscription is successful, show the Gift Code sent via SMS at selected Blue Cube outlets of authorized dealers to redeem your KAX #BFF right away!

If you're not an XPAX member, join now and reload RM30 within 7 days of activation to redeem 2 KAX buddies!

Check out some of your favorite celebrities on Instagram with their KAX below:


















For more information, visit xpax.com.my/kax