Beverage company Otsuka's latest philanthropic venture will involve sending a specially-designed aluminum can of sports drink Pocari Sweat to the moon by letting it hitch a ride on the SpaceX Falcon 9 rocket.

In this 'Lunar Dream Capsule Project', the sports drink will be placed on the lunar surface until Japan finally sends an astronaut to gobble it all up (since the drink will be in powdered form). The can is expected to arrive on the Moon sometime in 2015.