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Did you know that most of us aren't drinking enough water? The Vittel Refresh Cap is an Ogilvy Paris designed bottle cap that is a reminder to help a person stay properly hydrated throughout the day.

The flag is on a timer that automatically resets every time the cap is turned to close the bottle. Pretty brilliant.
When you twist the bottle cap shut after your refreshing sip, a timer begins automatically. Nothing new to do just twist the cap as you used to do but this time utility has been added. The program was launched in France in order to gauge consumers’ reactions and measure their behavioral changes. Initial findings show people drank more water during the day and enjoyed it.