These 10 Luxury Brands Are Sizzling Out Already
2014.07.15
Luxury brands are fighting to stay relevant in today's fast fashion industry. With powerhouses like H&M, Zara and Uniqlo taking the world by storm and offering fashion at affordable prices, things are getting very competitive. In june, Juicy Couture announced that they will be closing their stores, and instead be offered in department stores from now on. Here are 9 others who are beginning to sizzle out:
Everyone wore Juicy Couture's tracksuits back in the early 200s. The line was sold at high-end department stores. They can't keep up today, so they're closing their boutiques and relocating to department stores.
Most people confused Izod with Lacoste. Izod is the low-end brand owned by Phillips Van Heusen that sells polos under $30. The difference is its small crocodile logo on the breast. Between 1052-1993, Lacoste and Izod collaborated to make Izod shirts, but their popularity has since declined and it was sold off to PVH.
Founded in 2002, it became popular when Victoria Beckham collaborated with them to make a line of denim-studded jeans called VB Rocks. Everyone wore it, but with the wrong strategy of rapid expansion, it seems they couldn't cope with the bad sales. It was sold off to Kohl's.
Cardin's fashion house was established in 1950 in Paris, and his name has been on over 800 products from clothing to perfume to anything you could really find. That was probably a wrong strategy because it watered down its popularity and glamor.
No one wants to wear Zac Posen anymore, unless it's his actual luxury label. His lower priced line, Z Spoke only lasted for three years, and his 2010 collaboration with Target received lukewarm response. Posen's latest effect to go mass market was to launch a line of bridal wear for David's Bridal - an unglamorous chain/
Toledo's designs were sold at high-end department sores, but her line began to wane in popularity after a while. Now her products are anything but exclusive.
Neiman Marcus collaborated with a brand that is the exact opposite of itself - Target, thus dilluting its exclusivity and glamor. The line failed miserably. It seems that people just weren't interested.
You'd associate Ed Hardy with biker dudes, and that's the problem. Don Ed Hardy opened up too many stores too fast and it soon became over-satured with all kinds of junk coming from them. It was popular for a good 15 minutes.
The renowned designer was once Nicole Kidman, Sarah Jessica Parker, Natalie Portman and Debra Messing's favorite. But when he launched a collection for Liz Clairborne, the designer failed miserably. Now his stuff is being sold at QVC and Nordstom. They are all affordable.
You've probably not heard of Liz Lange before because it is maternity wear. She opened up stores on Madison Avenue and Beverly Hills and were expensive at the time, but today, you can pretty much get them anywhere at affordable prices. She is no longer a luxury designer.
1. Juicy Couture
Everyone wore Juicy Couture's tracksuits back in the early 200s. The line was sold at high-end department stores. They can't keep up today, so they're closing their boutiques and relocating to department stores.
2. Izod
Most people confused Izod with Lacoste. Izod is the low-end brand owned by Phillips Van Heusen that sells polos under $30. The difference is its small crocodile logo on the breast. Between 1052-1993, Lacoste and Izod collaborated to make Izod shirts, but their popularity has since declined and it was sold off to PVH.
3. Rock & Republic
Founded in 2002, it became popular when Victoria Beckham collaborated with them to make a line of denim-studded jeans called VB Rocks. Everyone wore it, but with the wrong strategy of rapid expansion, it seems they couldn't cope with the bad sales. It was sold off to Kohl's.
4. Pierre Cardin
Cardin's fashion house was established in 1950 in Paris, and his name has been on over 800 products from clothing to perfume to anything you could really find. That was probably a wrong strategy because it watered down its popularity and glamor.
5. Zac Posen
No one wants to wear Zac Posen anymore, unless it's his actual luxury label. His lower priced line, Z Spoke only lasted for three years, and his 2010 collaboration with Target received lukewarm response. Posen's latest effect to go mass market was to launch a line of bridal wear for David's Bridal - an unglamorous chain/
6. Isabel Toledo
Toledo's designs were sold at high-end department sores, but her line began to wane in popularity after a while. Now her products are anything but exclusive.
7. Neiman Marcus
Neiman Marcus collaborated with a brand that is the exact opposite of itself - Target, thus dilluting its exclusivity and glamor. The line failed miserably. It seems that people just weren't interested.
8. Ed Hardy
You'd associate Ed Hardy with biker dudes, and that's the problem. Don Ed Hardy opened up too many stores too fast and it soon became over-satured with all kinds of junk coming from them. It was popular for a good 15 minutes.
9. Isaac Mizrahi
The renowned designer was once Nicole Kidman, Sarah Jessica Parker, Natalie Portman and Debra Messing's favorite. But when he launched a collection for Liz Clairborne, the designer failed miserably. Now his stuff is being sold at QVC and Nordstom. They are all affordable.
10. Liz Lange
You've probably not heard of Liz Lange before because it is maternity wear. She opened up stores on Madison Avenue and Beverly Hills and were expensive at the time, but today, you can pretty much get them anywhere at affordable prices. She is no longer a luxury designer.
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