Cristiano Ronaldo is in a new ad that even he doesn't quite understand. Facial fitness is apparently a thing in Japan and Cristiano Ronaldo is endorsing it. That's right. Say good bye to fat faces.

Just look how excited he is by this robot bird that seemingly makes your face stronger!

This is how it works and it looks silly.

It should be noted that Ronaldo never actually uses the face exerciser.

No problem. No one noticed it.