Black coffee is for serious coffee drinkers. They are for level-ups amongst coffee drinkers. No sugar, no milk. Just pure, black coffee.

1. The aroma is perfect when left unsullied by sugar and milk.

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2. You can drink it without having to meet up with friends.

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3. Those who appreciate it, can really tell the difference.

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4. You don't really feel empty and sad on the inside.

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5. You'll say no to sugar. And milk.

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6. You might get people questioning your choices, but that's okay.

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7. Milk, sugar, blended and more are for young people.

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8. Do you want a latte - a cup full of milk? Or a real cup of coffee?

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Coffee it is. Black!

9. People wonder how you can drink coffee without anything added.

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Your response.