Beats by Dre is awesome. But do you really know how it got to be that way? Check out the video to learn about a time before they were bought up by Apple for billions, and how they managed to get into just about everyone's homes.

For one, they are overpriced. 

Beats spend more money on advertising than research.

Their packaging is incredibly sexy.

They managed to get almost every other celebrity to endorse them. 

Beats have a higher perceived value than any other headphone brand in the market. They also own 64% of the market share. 

Check out more in the interesting video below: