Sanrio wants to break the stereotype that Hello Kitty is only for women. They are introducing the HELLO KITTY MEN project. So guys, it's okay to like Hello Kitty too.

The project will launch on September 10 with an exhibit at department store Hankyu Men’s Tokyo called “HELLO KITTY MEN meets HANKYU MEN’S TOKYO.” T-shirts are designed by Nendo, and graphic designers Mina Tabei and design studio OUWN‘s Atsushi Ishiguro.

Would you wear Hello Kitty, guys?