Microsoft has officially buried the Nokia brand name with the launch of the Lumia 535. It is a low-end Windows Phone meant for emerging markets with the Microsoft brand name at the back.

They are also sticking to Lumia's tried and tested formula using bold colors, basic internals and a low pricepoint. The Lumia 535 is a five inch 960 x 540 screen, 1.2GHz quad-core processor and comes with 1GB of RAM. There's also a 5-megapixel camera that Microsoft is touting for its Skype capability.