How often does the media fall for an April Fools' joke? The Australian media did and they fell for a fake story floating around. Whoops! Check out the story below:

Pedestrian TV was the first to break the fake news of a giant jar of Vegemite. It would be built in Melbourne.

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Then Channel Nine wanted a piece of that pie too so they tweeted this:

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And so did this magazine:

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Too bad they caught on, or if could have been on every blog, paper and magazine.