We've seen all kinds of ads that use sex to sell, but this one Russian company is taking it to another level: they're offering businesses to pay to advertise their brand on women's breasts. Is this really a thing? What more, they've signed up dozens of local businesses already.

The company basically hires women to take part, and pays them $88 a day to participate.

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The price of an ad will range from $7 to $10 for up to 35 words.

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It seems only women are suited for this kind of job, thus, alienating men out of it.

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Is this really a business? I'm still confused. Check out their ad below: