Vietnamese airline company, Vietjet, was sold on the idea that sex sells. And to drive that point home, they decided to implement that into an ad campaign, although somehow or rather, it never took off. The campaign featured flight attendants wearing lingerie and skimpy outfits.

Leaked out by one of the models, Ngoc Trinh, here's checking it out:

Vietjet claims they were never intended to be used.

So what were they going to do with it?

What was the purpose if they were never going to use it?

Either someone decided to waste some company funds..

Or they just wanted to see flight attendants in lingerie.

One thing is for sure though...

You'll never see flight attendants in their lingerie.

Ever.

Except here:

And here:

But of course, these are just models.

Or are they flight attendants too?

The red and yellow bikinis / lingerie matched the fuselage of its planes.

Ngoc Trinh, the model who leaked it out was forced to insist that the campaign isn't objectifying women.

Check out a few more shots below: