Modeling is hard, especially for guys. And to make things harder, being a successful female fashion model is no longer based on just your good looks. Australian modeling agencies are now looking at 'social media following' as part of the requirement to book a job.

Basically, you need a minimum of 10,000 followers, else you won't be able to get a job.

Modeling agents are looking to Instagram to find the next big model, maybe like a Gigi Hadid or something.

Clients these days always ask "how many followers does a model have?" And that's before asking how she looks like.

The landscape has changed so much that being pretty isn't enough anymore. You have to be social media savvy. Cara Delevingne is one of them:

And our favorite Emily Ratajkowski is one model that knows how to command attention:

Marc Jacobs themselves have used Instagram for casting purposes.

Getting the right model, with a healthy amount of social media influence, is now the formula to be a successful model.