Disney's Multi-Billion Dollar Empire Was Built From This Single Business Model Sketch
2015.06.30
Some origin stories are so impressive and simple, it gives you the inspiration to just get things done instead of overthinking too many things. The rough sketch seen below was drawn in 1957 and was left behind by Walt Disney in the Disney Archives. It's the whole plan that started the whole Disney empire.
![disneyplan1.jpeg disneyplan1.jpeg](/files/attach/images/3004/359/909/014/disneyplan1.jpeg)
Most of the things on this sketch have changed today, but the synergistic strategy is still in use by Disney. Todd Zenger from Harvard Business Review said:
"the sketch depicts a central film asset that in very precise ways infuses value into and is in turn supported by an array of related entertainment assets.”Check it out below:
![disneyplan1.jpeg disneyplan1.jpeg](/files/attach/images/3004/359/909/014/disneyplan1.jpeg)
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