A website called SuperDrug.com is a project to show you what the ideal body types were in 18 different countries. They sent designers in these countries the same image of a woman and asked them to photoshop her into the 'perfect' woman.

The designers were mostly women.

We focused on female designers, as we wanted a woman’s view of what her culture finds attractive and to understand more about the pressures they face. However, in order to get entries from more countries, we accepted contributions from four men with the caveat that they first seek input from women and base their design changes on this feedback.

We used three designers from international locales with whom we were already acquainted, but most of the artists featured were contracted via freelance job boards. We attempted to get as wide a spread as possible across the world, but many countries are poorly represented on these job boards, particularly when it comes to female designers. We also had issues finding interested artists in some countries due to the amount of skin shown on the model.

The project then calculated the average weight and BMI. Check out the pictures below:

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