Once upon a time, between 1979 and 1990, McDonald's was on the forefront of what a lot of brands are trying to do today: they were publishers too, on top of being one of the largest fast food chains in the world. The magazine was called McDonaldland Fun Times.

It was meant...for children.

The tagline says so anyway.

But what's more scary is that is that it just looked freaky.

And a whole lot confusing.

I mean, did kids actually read this?

Is it even fun?

"These animals aren't in your burgers, so smile?"

Ronald lifts. Bro.

"This animal isn't in your burgers too. Smile."

"Exercise, because when you're hungry, you'll want 3 Big Macs."

Steal? No wonder they got rid of the Hamburglar.

"We don't serve dolphins. Yet."

"Space. Burgers. Yeah."

So did kids really read this stuff?

Do you remember anything about it?