Japanese comedian Masahiro Ehara started a trend back in June when he posted a series of tweets where he squished his kids' faces in the shape of a rice ball. You've got to admit that this is a serving of too-cute. Check it out:

He posted one at first.

Then posted another.

And then the pictures went viral!

Isn't this just adorable?

So people started to follow suit.

It's just the cutest thing ever.

Because..you know..babies are helpless.

And super cute.