Flyte Transforms The Ordinary Lightbulb Into Something Beautiful
2018.02.02
Design studio Flyte is on a mission to transform the ordinary lightbulb into something unique and beautiful through their latest Kickstarter campaign.
![07A_Flyte_Arc_Hero.jpg 07A_Flyte_Arc_Hero.jpg](/files/attach/images02/1097/969/333/015/07A_Flyte_Arc_Hero.jpg)
Part art, part science project, Flyte embarked on a journey to set the light bulb free to capture light in it’s most precious moments and prove that minimalist light can be both beautiful and efficient.
![025_Flyte_Arc_Hero.jpg 025_Flyte_Arc_Hero.jpg](/files/attach/images02/1097/969/333/015/025_Flyte_Arc_Hero.jpg)
To score the stunning campaign imagery, the Flyte crew ventured out in the heart of the winter on the darkest day of the year to launch their statement light bulb into space. A balloon floated to the stratosphere where temperatures drop to -60 C and altitudes reach over 30,000 meters.
![07_Flyte_Arc_Hero.jpg 07_Flyte_Arc_Hero.jpg](/files/attach/images02/1097/969/333/015/07_Flyte_Arc_Hero.jpg)
![07A_Flyte_Arc_Hero.jpg 07A_Flyte_Arc_Hero.jpg](/files/attach/images02/1097/969/333/015/07A_Flyte_Arc_Hero.jpg)
ARC is inspired by the Nordic climate and crafted with minimalist elegance and stunning efficiency.Designed for interiors, ARC fits into any ordinary socket and is fully dimmable, making it a perfect addition to your home, office, hotel or restaurant
![018_Flyte_Arc_Hero.jpg 018_Flyte_Arc_Hero.jpg](/files/attach/images02/1097/969/333/015/018_Flyte_Arc_Hero.jpg)
![12_Flyte_Arc_Hero.jpg 12_Flyte_Arc_Hero.jpg](/files/attach/images02/1097/969/333/015/12_Flyte_Arc_Hero.jpg)
You can check their Kickstarter here: https://www.kickstarter.com/projects/flyte/arc-the-ultimate-minimal-dimmable-led-bulb
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