Do a quick Google search to convert MOV to MP4 and you'll be hit with tons of results - not knowing which exactly would be the best choice of tool for you to use. We have reviewed a few of these tools before in the past and while they all meet the needs and standards of most common uses, we've settled on a choice that's extremely useful and easy for anyone. 

To give you a bit of a background, MOV and MP4 are the two most commonly used video file formats. They both use lossy video compression approach to hold videos which makes videos lighter in size and maintains a minimum quality loss after it has been compressed. MOV was developed originally by Apple and inteded to support its QuickTime movie player and MP4 on the other hand is an industry standard with larger support for other operating systems than Apple. 

After converting from .mov into .mp4, the file is greatly reduced in size - and can be furthermore - be played back on more platforms. It is largely more compatible even though there are a lot of similarities to codecs used, and if you're looking to take that file out of your computer - it has a larger range of support for hardware devices like Sony PSP, various DVD players and best video converter.

We reviewed Wondershare video converter ultimate thoroughly and here's taking a look at the demo to showcase how easy it is to use it. 

Wondershare's video converter is as straightforward a tool as you can imagine. To convert any video from .mov to .mp4, simply follow these quick step-by-step guide to get the job done: 

Step 1: Open mov file

Step 2: Choose output format mp4

Step 3: Click convert

In step 2, it can edit videos before converting, and customize the output format and path.

3) If you're looking to convert more than one video at a time, Wondershare's video converter can batch convert multiple videos at a time - and to different formats. 

Bonus: We tried it out and it has 30x faster the converting speeds. 

In the ultimate version - there are also a ton of other functions which are incredibly useful which you won't find in free online tools. You'll be able to: 

a. Edit videos:

b. Compress videos: 

c. Record / download videos; 

d. Use it as a dvd burner

Wondershare video converter ultimate’s subscription prices vary depending on the number of PCs, and the duration you’re looking to get it for. You can check it out over here. 

Of course, if you're looking for a free online video converter for a quick fix, our best suggestion would be to give Media.io (a free mov to mp4 online converter) a try. 

Wondershare's video converter utltimate is one of the easiest tools to use - as well as being feature packed. While there may be other available options out there, we think this could really help to get the job done. If you're looking for a great discount - join their Wondershare Christmas activity here to be entitled for a good offer.