One of the easiest ways to keep your business ahead of the competition is to utilize SEO rankings to your best advantage. This is not as difficult as it may first seem. There are tried-and-tested methods that end in impressive SEO results and rising sales figures. 

Read on to find out how your roofing contractor business can benefit from implementing these strategies today.

Your potential customers are most likely to turn to Google, or other search engines such as Yahoo or Bing, when they need to find a service, product or relevant website. If your business 1is not listed in the top three or four results, chances are the customer will never call for a quote or request. This is because a contractor’s business premises is usually situated outside of the suburban environment where the homeowner would become aware of the signage that brings attention to the service on offer.

An incredible 91.5 percent of SEO users looking for a business never looked beyond the first page of results in 2017. In 2019, this figure is even higher. This shows why it is important to be ranked as high as possible in the area in which you operate.

Global Google statistics released at the end of 2018 state that over 73 billion phone calls were generated from searches made only on mobile phones for businesses in the area. This is a good indication of how people are using their devices to look for what they need and immediately dialing the phone number that is attached to the site. 

The answer to the question: “How do I go about increasing the traffic to my roofer contractor business?”  is simply that you need to optimize your website. This means you need to look at your site analytics and gauge its performance. If you are unsure of how to go about doing that, this strategy guide will give you all the information you need to be able to navigate the system.

The vast majority of internet users have Google or Google Chrome as their primary search engine. This is because it is fast and easy to navigate. You need to get your roofing contractor website ranked high in Google’s organic listings. It is also important to rank in the top three results in the local Google Maps. This will ensure that your phone will ring at a much higher rate than businesses that are not found in these searches.

Building up a business website requires a fair amount of effort. Depending on what you are starting with, it is estimated that you will begin to see results after 90 days, and major quantifiable improvements in six months to a year. Following expert guidelines as to which are the best keywords to use, and what high-quality links to add, will help get you there in the shortest amount of time.

When you start to see SEO as an ally that can be used to your advantage, your roofing business will reap the benefits.