With the heated e-commerce market, the store design is a point of attention for everyone. A lot has changed in the structure of the stores, logo, layout, checkout ... Anyway, it is necessary to escape the standard. Design is a point that can directly influence the purchase decision, so we must be aware of new trends for 2020.

Below I will objectively highlight some topics that need a special look.

It is clear that the trend for the coming years is the economy of elements and objective information. It is not easy to develop a “clean” website; quite the opposite! Creating a web store identity with few elements is a challenge for designers. Therefore, be careful with layouts that are called clean, but without many concepts, as they can be seen as basic and lose credibility.

The full size banners on the homepage are the best sellers of your store. Apply your brand's concept and identity in this area, as users through these banners visualize an image of your store in mind. How are the images of your store? Beautiful and with a great resolution? But what about the size of that image? It is common for sites with good images and great resolutions, but behind that, there is the loading time of your site that must be placed on the scale to reach a balance.

With 5G, the Internet has gained more speed. With this, some technologies, such as video, which were previously unfeasible for e-commerce, are now emerging. The trend in fashion and accessories websites, videos are appearing to demonstrate the products and bring the consumer closer to the experience that the product/service will provide. In addition to selling the product, your store should offer a good shopping experience for the user too.

The first thing that a visitor notices on the website are the logo of the website. If this ecommerce logo design is not made by professionals then you might lose credibility in the eyes of visitor which might also impact his decision of purchase. Even nowadays Google search engine is showing favicon in the SERP's. So with the attractive logo, you can get the better CTR too.

We have thousands of devices on the market with different screens and resolutions, and this makes the designer's job even more complicated. How to find a good interface for a smartphone and at the same time for a laptop with 17" screen. A responsive layout is not an option - it's compulsory now - be sure that your site performs well on all the devices whether small or big.

In the same way that banners and images slow the site, JavaScripts and CSS in excess can also compromise the store's performance. Try to study the limitations of your platform and adapt to your needs without compromising your purchase.

It sounds cliché, but you need to focus and build your brand on social platforms like Facebook, Instagram, and Twitter. This allows a better connection between products/services and websites, possibly bringing more traffic to your website. Make your likes/share buttons available in your store objectively, as you can reach other people at no cost.

These are some tips and ideas of what will be the path of e-commerce in 2020. Invest in the website design as the market is increasingly competitive and it is necessary to differentiate yourself.