Nowadays almost every person has devices. It doesn't matter how old you are, you always want to be in touch with the world. There is a huge market of mobile apps and competition among them is very high. Some have hundreds of downloads every day and some are never installed. And if you have created an application, you need a serious comprehensive marketing strategy, if you want to be chosen among all the competitors by your potential users. 

As soon as you've created the concept and design of your application, you should start thinking of its future promotional tactics and outline your mobile marketing plan. Mobile app marketing should be divided into two main stages of promotion : pre-launch and post-launch marketing activities. Pre-launch marketing should start at least 60 days before your mobile product release. Think about your target audience, their needs and requirements to the app and try to think how you can encourage them to download your software. 

You need to have your website and content description ready before the launch of the app. Try to find some bloggers and influencers who are interested in your topic, reach out to them for reviews of your software. 

Your pre-launch marketing tactics should also include starting a blog to keep customers updated by posting useful information about your application regularly. It is a great way to be in contact with your customers even after your app has been released. 

It’s always better to see once than to hear a million times. Create some teasers, app screenshots, promo videos and show them to potential customers, making them excited about your upcoming product. Visual demonstration is the best way to build customers’ interest. 

When your application is finally on the market, your main goal is to get first downloads and positive user reviews. Ratings and reviews, as well as number of app installs are the most crucial factors used by app stores’ search engines while ranking certain apps. Respond to users’ feedback fast and take it into consideration when you are planning the next update and new features in the product roadmap. Do not forget to add contact info in your app description as well, so the customers can contact you for detailed feedback or in case they have some questions about your software. 

Social media is also a great way to connect with your customers and find new audiences. Join relevant communities and try to spread the word among the targeted audience. As soon as some people are satisfied with your app, they will surely recommend it to their friends and colleagues. 

Another great post-launch tactic is to submit your application for reviews on interesting blogs and video platforms. A lot of people look for the best applications or solutions to their problems by watching YouTube channels and reading tech blogs. You will need to find reviewers of similar products and reach out to them asking for testing your software as well. To make them more interested in reviewing your product, you can offer a good discount for their audience or promo codes, etc.

You can also create your own YouTube channel and create nice videos with tutorials or how to deal with a specific question in your application. These videos will become useful if you have enough marketing budget to run a user acquisition campaign as videos convert much better than usual banner ads.

These are just some of the numerous promotional strategies you can use for promoting your app. Depending on the budget, the time you can dedicate to advertising activities, and first results achieved you will adjust your mobile marketing plan accordingly.