I have come to realize that many business owners haven’t explored SEO. They did nothing to learn or practice SEO which would have changed the fate of their business. Well, they are ignorant in the first place. They don’t even know about the benefits of proper search engine optimization. One thing that you need to understand is that SEO is evolving on a daily basis. You need to keep up with the changes. 

• SEO efforts are ongoing. It’s not a one-time thing. You will keep doing it for the rest of the eternity as SEO keeps evolving every day.

• The best thing about SEO is that it is totally free. 

• If you ask us about the negative aspect of SEO compared to other online marketing tools, we would say that it is slower. Yes, it will take a while to see the efforts manifest.

• If you are in search for a long term marketing strategy then SEO can be the lifesaver.

• Proper SEO needs to be done in order to promote your website in the proper manner.

• When you are trying to build a brand it is important to optimize your content. You don’t want to be in the bad books of Google, which will do little to promote your website.

• You need to realize the fact that marketing on the internet is an art. Even using SEO in the proper manner is an art. It is not just about providing great content. It is also about letting people know about your great content. Never repeat keywords for the sake of it. It will do little good.

• The most important tip is to have the main keyword in your title. But beforehand, you need to identify the main keyword that you are trying to sell. And there should be 3 headings. Presenting these subheadings in the proper manner is very important. It should make sense in the first place. You should not stuff it with keywords as it is a wrong practice.

• If you wish to reach out to your targeted audience, then it is important to limit the number of keywords. We recommend limiting the number of keywords to just 3. You can also go for long tail keywords which usually work wonders. But you have to keep in mind that everyone is using it these days.

• Meta description is an extremely important thing. You need to use proper Meta description as it defines the content of your website. As far as keyword density is concerned, you should limit it to 2% up to 4%. Otherwise, search engines will consider you as a spammer. 

• Your Meta description will be displayed to the users on Google. For the same reason, it is really important to come up with Meta description which is eye-catching.

• It is important to use the keywords in the proper manner. You may use keywords in quotations. And putting them in bold italics is also recommended. When you do all the right things you will find it easy to attract the attention of search engines.