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London's Mr. Jones presents the “Average Days” watch, a 24-hour mechanism inspired by Professor Jonathan Gershuny (the Director of the Centre for Time Use Research). Features include a customized data set that maps out what the average person is doing at any particular hour of the day. Finished with a stainless steel case and black leather strap, the watch can be purchased online for £145 GBP (approximately $231 USD).