Short Film About Teen Love Is So Sweet, You'll Forget They're Selling Ice Cream [VIDEO]
2013.11.21
Hard to believe, but this sweet love story between two young adults is actually a successful Turkish spot for Cornetto Ice Cream.
The brand's marketing department chose not to show the product because they appreciate art, love creativity, and understand that their target audience has the attention span on a goldfish.
The success of the Cornetto spot (over 26 million views and counting) could mean that we'll be seeing a lot more similar ads like this in the future.
[AdWeek]
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