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PETA has inaccurately connected themselves to the recent news about Plan B's ineffectiveness for women over 80kg. Instead, PETA is suggesting women use "Plan V" - because becoming a vegan "will help you lose weight".

Their press release, "PETA Launches 'Plan B' Lifeline for Overweight Women: 'Plan V' for 'Vegan,'" announced that they were asking Population Connection, an organization that advocates for population control and "works to ensure that every woman around the world who wants to delay or end childbearing has access to the health services and contraceptive supplies she needs in order to do so," to work on this new "Plan V" program "which would encourage women to lose weight (and regain access to Plan B as a family-planning tool) by choosing healthy vegan meals."
"If extra pounds are thwarting a woman's ability to use Plan B, PETA's 'Plan V' could be the prescription they need," says PETA Executive Vice President (and mother) Tracy Reiman. "Going vegan is a great way to lose weight and get healthy—and it could help women regain control over their reproductive lives."
That's some odd way of promoting healthy living. In fact, so odd it seems so wrong. Do you really want to get thinner so you can use Plan B? There are a lot of other contraception methods. This isn't the holy grail of it.

As a bonus for PETA, all those new vegans out there would mean fewer people killing animals to eat meat, greenhouse gases decreasing, etc.

What do you think of PETA's campaign? Crass? Distasteful?