Renaissance Art Gets Nike Swooshed in New Tumblr
2013.12.13
![swoosh_art.jpg swoosh_art.jpg](/files/attach/images/1098/246/634/009/swoosh_art.jpg)
The new Tumblr, Swoosh Art, compiles paintings flanked with Nike logos to celebrate the uneasy relationship between art and commerce.
“Obviously, the dance between artists and advertisers is always difficult to figure out,” said comedian and expert advertiser Scott Aukerman in a recent interview. '
This new Tumblr imagines what it would be if, say, a sponsor like Nike had been around back then.
Created by art director Davide Bedoni, the Swoosh Art project takes notable paintings from the renaissance and beyond, and turns them into unabashed Nike ads. The swoosh is inserted in each painting, as you'll see in the images below:
![swoosh_art_1.jpg swoosh_art_1.jpg](/files/attach/images/1098/246/634/009/swoosh_art_1.jpg)
![swoosh_art_2.jpg swoosh_art_2.jpg](/files/attach/images/1098/246/634/009/swoosh_art_2.jpg)
![swoosh_art_3.jpg swoosh_art_3.jpg](/files/attach/images/1098/246/634/009/swoosh_art_3.jpg)
![swoosh_art_4.jpg swoosh_art_4.jpg](/files/attach/images/1098/246/634/009/swoosh_art_4.jpg)
![swoosh_art_5.jpg swoosh_art_5.jpg](/files/attach/images/1098/246/634/009/swoosh_art_5.jpg)
![swoosh_art_6.jpg swoosh_art_6.jpg](/files/attach/images/1098/246/634/009/swoosh_art_6.jpg)
![swoosh_art_7.jpg swoosh_art_7.jpg](/files/attach/images/1098/246/634/009/swoosh_art_7.jpg)
![swoosh_art_8.jpg swoosh_art_8.jpg](/files/attach/images/1098/246/634/009/swoosh_art_8.jpg)
![swoosh_art_9.jpg swoosh_art_9.jpg](/files/attach/images/1098/246/634/009/swoosh_art_9.jpg)
![swoosh_art_10.jpg swoosh_art_10.jpg](/files/attach/images/1098/246/634/009/swoosh_art_10.jpg)
![swoosh_art_11.jpg swoosh_art_11.jpg](/files/attach/images/1098/246/634/009/swoosh_art_11.jpg)
![swoosh_art_12.jpg swoosh_art_12.jpg](/files/attach/images/1098/246/634/009/swoosh_art_12.jpg)
![swoosh_art_13.jpg swoosh_art_13.jpg](/files/attach/images/1098/246/634/009/swoosh_art_13.jpg)
![swoosh_art_15.jpg swoosh_art_15.jpg](/files/attach/images/1098/246/634/009/swoosh_art_15.jpg)
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