No deadline is worth working yourself to death.  A young copywriter named Mita Diran reportedly collapsed and died over the weekend from overwork.



Diran began working for Young & Rubicam Indonesia in May 2012. Her tweets were often accompanied by the hashtag #AgencyLife. Below is her last tweet which was posted on December 14:



Hours after the tweet, she reportedly suffered heart failure and slipped into a coma from which she wouldn't awake.  Her father who is also an ad agency employee states that she may have been working for up to three days straight.

It's been speculated that regular consumption of the energy drink Krating Daeng (also known as "Thai Red Bull") may have also contributed to her sudden demise.

And Diran is not the first young ad agency employee this year to die after spending an impossible number of hours in the office. Back in May, a 24-year-old working for Ogilvy & Mather China collapsed at his desk from an apparent cardiac arrest after working until 11 p.m. every day for a month.