As if beauty culture didn't already put enough pressure on us to never start looking old. Top Chinese social media site Sina Weibo recently conducted a competition to find China's hottest mom.

The campaign was modeled after Coach's Mother's Day Hot Mom campaign, which aimed to promote a more youthful image for Coach in China.

Some users had submitted photos of themselves with their children, but what's really striking is how certain photos made it difficult to tell some of the mothers and daughters apart.



Of course, this could all be just be the result of good genes, sunscreen, plastic surgery and a lot of smart photo filtering. Sounds like a lot of work just to trick everyone into thinking that your daughter is your sister...

[Daily Mail]