Classic in the front. Smart watch at the back. Nico Gerard is taking pre-orders for a timepiece that has a classic-looking luxury watch on one side of the band, and a 38 millimeter Apple watch on the underside. This is apparently not a joke.

Who in their right minds would want a watch like this?


Known as the Pinnacle, it is made in stainless steel and 18 karat-gold and ranges from $9,300 to $112,000 and doesn't include the $200 cost of joining the waiting list.


“The core of the idea was the luxury watches that I did own, I didn’t want to give them up for the Apple Watches,” said Adam Pluemer, president of the company, whose collection includes a Breitling Navitimer, a Blancpain, and a TAG Heuer.