In a global economic environment where the pandemic has taken all sectors by storm, most small businesses will have to revisit their marketing strategies. This will be required to return to profitability and to make adjustments for a new marketing budget. In such a scenario, it makes a lot of sense to take a look back at a digital marketing strategy that has been here since the beginning of the internet revolution – email marketing.
Almost everyone uses email in one way or the other. Interestingly, it has become essential for everyone to have at least one email address, whether you are a student, professional, consumer, an individual or a business entity. According to a study over half the global population has an email account. There are many reasons why email marketing makes the perfect marketing strategy in ever-changing market dynamics.
Why Email Marketing is Still So Big?
Email marketing allows you to reach your targeted audience with your message. You can target specific groups based on attributes related to them or specific individuals with your personalized messages. You will need to build your email lists before targeting your audience. This will require you to seek the help of an email finder. Relationship building is one of the tenets of this strategy.
There are many reasons that make it so big.
Easy to Reach Mobile Users
Email marketing allows you to reach your target audience on their mobile device in a cost-effective way. It doesn’t require you to invest in any new technology.
According to a Pew Research Center report, over half of mobile users in the US accessed their emails on their mobile device. This figure has further increased over the years.
According to a Forrester Research report, 42% emails from retailers were opened on smartphones while 17% of the messages were opened on tablets. This means that almost 3 out of 5 email marketing messages are read on mobile devices.
Email Reaches Larger Audience
Facebook has over 2.50 billion monthly active users. Twitter has 330 million active users. These figures may seem to be staggering. And this also means that you should include social media marketing into your digital marketing plan. Email marketing still makes more sense because there are more than 4 billion active email users in the world. This figure is expected to increase to 4.48 billion by 2024.
All kinds of users, including your target audience, require an email address for almost all online activities:
•Signing up with websites or online stores
•Creating an account with any social networking site
•Accessing the app store on your mobile device
Email accounts are needed even for a wide range of offline activities. When you use an email finder, you would be amazed to realize that almost everyone has an email account.
Email marketing is one of the most cost-effective marketing strategies. SEO is the only other digital marketing method that comes closer to it in terms of conversion rates and ROI.
According to studies, email marketing generates an average return of 3800% over the investment made. So every dollar spent on this marketing method generates at least $38. This will suddenly sound so much better to small businesses that have to work on a revamped marketing budget in the current economic conditions. Email marketing is one of the most cost-effective marketing channels available to your business.
Email marketing is not only more affordable, it is also highly effective. You are able to deliver highly relevant and personalized messages to highly-targeted audience. The audience can be categorized and targeted based on their interests, location, interaction history, and many other demographics-based stats.
Segmentation, dynamic content, remarketing, and many new strategies have been developed to make email marketing even more effective.
There are hundreds of stats related to email marketing that emphasize its importance. Just to quote a few ones are as follows:
•Over 9 in 10 email users will check their inbox at least once a day
•59% of those who responded to a survey said that their buying decisions are influenced by email
•It has much higher conversion rate, at 2.3%, when compared to social media which has a rate of 1%
So if you are looking to revamp your marketing campaigns and have a limited budget, email marketing should be your first choice. It allows you to reach a larger percentage of your target audience without causing any intrusion. Most importantly, only those opting to receive emails from you will be getting your messages, making things so much more relevant.