Beyoncé's surprise album featuring 14 songs and 17 videos on iTunes did not have any promotional marketing. The self-titled "visual album" debuted to much fanfare because of its unconventional release, elaborate music videos and emotional songs.

Her "Netflix" like strategy sparked more than 5,300 tweets per minute. The song "Blue" featuring Beyoncé's daughter, Blue Ivy, attracted the most attention, according to Twitter. The top five most-tweeted songs, as of 2 p.m. ET, were: 1. "Blue"; 2. "Mine"; 3. "Drunk in Love"; 4. "Flawless"; and 5. "Partition".

Even celebrities were tweeting: