While there are a plenty of SEO tools out there in the market (some of them would cost you a fortune), digital marketing agencies and individuals still often find themselves in fix while trying to get their personalized requirements met. An SEO tool can be used by any marketing agency to collect and analyze the data related to various domains of SEO.

Some of these premade tools are absolutely free to use, while others might cost you a fortune especially if you are a professional using these tools at a regular basis. But not every tool is bound to fit your needs perfectly, so, what to do when you can’t find good SEO tool can fits your purpose?

In this scenario, the best option for you is to start building your own customized tool that fulfils all of your requirements.

In the lengthy process of making a tool for marketing purposes, you have to first access the situation are see what you’ll be using the tool for. Here are some primary functions of most of the tools.

• Tools for Keyword research

• Tools to analyze your competitor

• Tools for conducting on-page audits of your sites

• Tools for SERP monitoring

You can go for everyone of these options and develop a versatile tool to satisfy every purpose. But if you are new to this thing, we recommend choosing one or two of the functions and nailing them first to develop a good tool.

Tools developed for on-page usage on your sites can detect pages with some error codes, count and compare loading time of the pages, detect pages with plagiarism and check the backlinks. You can get the API for this tool from a trusted site.

These tools can give you the first 100 search results from all the popular search engines. You can go for multiple search engines, but we strongly recommend using Google SERP API as this will keep your tools simple, effective and much easier to use.

With these SERP tools, you can see what keywords is a site ranking for, you can limit your search to a specific area/ location and languages, you can even see the search volume for a specific keyword. You can also use Zenserp as another option.

These tools and software are a must have for every digital marketer. If you’re a professional digital marketer conducting extensive keyword research on a daily basis, then we strongly recommend you developing a custom tool for your needs.

These tools can give you information about long tail keywords, LSI keywords, already ranked keywords and many more.

Making a custom tool for competitor analysis and monitoring would enable you to watch the online footprint for your competitor site. Using a good API is strongly recommended in this type of tools. Competitor analysis tools can give you an idea about how much time a person spends on your competitor’s website, what are the top keywords they’re ranking on, what are the basic sources for their traffic and so on.