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Canon and Nikon have yet to put their hearts into making mirrorless cameras. Now, even their competitors are urging them to get with the times.

A Fujifilm sales manager told DP Review that powerhouses like if Canon and Nikon put their weight behind mirrorless systems it would not hurt Fujifilm. The reason is because consumers still see the smaller, unusual looking cameras as inferior to the large and ubiquitous DSLRs.

When asked about the major challenges facing Fujifilm in the future, Iida, a senior manager in its imaging division, had this to say:
Our biggest challenge is customer awareness, and customer education. We think that at least 50% of the market could be mirrorless in the future, but what's missing is awareness on the part of the consumers about the benefits of mirrorless.

In my opinion this is due to the lack of focus on mirrorless from the two big brands, Canon and Nikon. The Nikon 1 and EOS M didn't satisfy customers so many consumers see mirrorless as something inferior to DSLRs. That's the biggest challenge. We need to educate customers that mirrorless is not inferior, it can be better than DSLR.
Neither Canon or Nikon have yet to cater to the high-end with mirrorless offerings. They have refused to evolve past the lower-end Nikon 1 and half baked Canon EOS M Systems.

Mirrorless cameras have grown up to be a more than capable option and that is a good thing. Fujifilm, Olympus, Sony, Panasonic, even Samsung, are doing their part with some great products. Will Canon and Nikon finally follow suit?