Nokia UK was hard at work tweeking snarky comments about the new iPhone 5S and 5C today. Their cheeky headline: Gangsters don't use gold phones.

Thanks, #Apple ;) pic.twitter.com/x4w3r8Ghcy

— Nokia UK (@nokia_uk) September 10, 2013

They didn't stop there either. They went on to be pop culture relevant with a Breaking Bad Heisenberg quote:

"Real gangsters don't use gold phones." pic.twitter.com/yurtFf3TML

— Nokia UK (@nokia_uk) September 10, 2013