persuasion1.jpg

Richard Wiseman of In 59 Seconds demonstrates a simple, yet powerful, persuasion mind trick. It is pretty clever, actually.

Researchers discovered when volunteers were asked for a large favor immediately, most refused. But when asked for smaller ones, people agreed. After some time, they were asked for a large one, of which three quarters agreed to it.

Psychologist call this the ‘foot in the door effect.’ Watch the video below: