Instagram announced that it's reached 150 million active users, and they also revealed their plans to leverage that reach. According to Wall Street Journal, Instagram will be featuring ads within a year.

Emily White, Instagram's director of business operations, spoke to the newspaper, explaining that it should be ready to begin selling ads within the next year.

At the moment, there's no set date for ads being rolled out, and how it will find their way into user feeds, but White pointed out that the challenge is to "figure out how to integrate marketing without jeopardizing Instagram's cool factor."

The WSJ hints that ads may appear in the app's Discover page and search feature, but that is firmly speculative.

So before it starts getting all advertisey, make the best out of it!  [Instagram]