Remember this chart below? Two researchers at Princeton devised a model predicting Facebook will die off like a disease. It looks like a data scientist at Facebook didn't take too kindly to this.


The post, oozing with tons of smug sarcasm comes from Mike Develin, who uses the same methodology as the researchers to show "that Princeton may be in danger of disappearing entirely".
Like many of you, we were intrigued by a recent article by Princeton researchers predicting the imminent demise of Facebook. Of particular interest was the innovative use of Google search data to predict engagement trends, instead of studying the actual engagement trends. Using the same robust methodology featured in the paper, we attempted to find out more about this "Princeton University" - and you won't believe what we found!
Did Facebook overreact? What do you think?