This week's announcement of Gwyneth Paltrow and Chris Martin's impending divorce under the title of "Conscious Uncoupling," has sent the Internet and world into a reaction mix of bemusement, confusion, and plenty of eye-rolling.

There is some sympathy for the couple, but marketing their divorce as something better than what it is makes it hard for people to actually feel bad for them. Because instead of going through a divorce, they're going through something 'better'.

Paltrow has already annoyed the world with her coy better-than-thou attitude, so this 'conscious uncoupling' is unbelievably grating because it's yet another Paltrow attempt at rising above helpless Normals' lives, and say that her divorce is some kind of transitory journey while everyone else's is an ordinary, shitty divorce.

Check out some of the responses on Twitter:

Ukraine's troops left Crimea, finalizing the split. Well, not a "split." They’re calling it a "conscious uncoupling." #fallonmono

— Fallon Tonight (@FallonTonight) March 27, 2014

Our quick matrix of #ConsciousUncoupling pic.twitter.com/wJ1IKXuZch

— The Cut (@TheCut) March 25, 2014

I am consciously coupling with a bottle of pinot as I read about gwyneth's conscious uncoupling from chris Martin. #conscious #slidingdoors

— Jessi Klein (@jessirklein) March 25, 2014

I could be wrong here, but I'm *pretty* sure Conscious Uncoupling was a Puritan preacher in 1640s Lincolnshire.

— John Gallagher (@earlymodernjohn) March 25, 2014

Please bear with me over the next few days. Me and my cigarettes are in the midst of a #ConsciousUncoupling

— Kui Kihoro Mackay (@mamajunkyard) March 27, 2014

Gwyneth Paltrow is out here trying to make "fetch" happen. #ConsciousUncoupling

— Goldie Pwn (@lakarune) March 27, 2014

#ConsciousUncoupling ?? Marketing BS Translation: My divorce is better than your divorce.

— Shawn Keith (@thebrandcartel) March 27, 2014

I hate it when I'm unconscious whilst uncoupling. #ConsciousUncoupling

— Tristan (@TheRealMcCorry) March 27, 2014

Dear Office: I'll be late to work today. My bed and I are working on our #ConsciousUncoupling

— Gadget Girl (@gadgetgirl_ca) March 27, 2014